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Email capability

Project overview

The goal of this project was to design a series of engaging and visually appealing emails for an online service to allow them to im engage with users and foster a seamless user experience. By strategically incorporating user-centered design principles and persuasive copy, the aim was to enhance brand perception, encourage user interactions, and drive desired actions.

My role in this porject

1

Sole Designer

I was the only designer looking into the development of emails and designed and iterated the email and the copy within to address all the use cases of the growing platform.

2

Information Gathering

As this project was being built from the ground up I undertook liaising with the tech teams and stakeholders to understand the design requirements for these emails, and through workshops we devised a list of required emails.

3

Development

Working in cross functional teams I was able to be directly involved with the development phase of the emails, providing; screenshots, figma files and hand on consultation to address timelines technical issues and sign off on the final product.

Emails

As this platform was completely new there was a need to create the basic emails every platform needs to succinctly communicate with their user base

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